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Cultural Tourism, 2nd Edition, by Hilary Du Cros, Bob McKercher
Download Cultural Tourism, 2nd Edition, by Hilary Du Cros, Bob McKercher
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Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management.� The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.
Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:
•�New sections on tangible and intangible cultural heritage and world heritage sites.
•�Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences
•�New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada.
Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.
- Sales Rank: #817671 in Books
- Published on: 2015-03-27
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .60" w x 6.80" l, .0 pounds
- Binding: Paperback
- 290 pages
Review
"Who would have thought it could be done? Well they did it! The authors have taken an already well-written, informative, and insightful volume to higher heights. du Cros and McKercher have expanded this new version of Cultural Tourism to be more inclusive and updated in its content and coverage. This erudite book is a must read for scholars and practitioners who are interested in the enormity and pervasiveness of culture as a resource for tourism!" - Dallen J. Timothy, Professor� School of Community Resources and Development, Arizona State University�
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About the Author
Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 30 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (Routledge 2014) and Cultural Heritage Management in China with Y.S.F Lee (Routledge 2009).
Bob McKercher is a Professor of Tourism at the Hong Kong Polytechnic University. He has wide ranging research interests focused around special interest tourism markets, product development and consumer behaviour. He received his PhD from the University of Melbourne in Australia, a Masters degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy position in the Canadian tourism industry.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A useful book for cultural tourism planners
By Sung-Ta Liu
This book provide many useful tools concerned with cultural tourism management. Although I think the chapters can be rearranged to make the book a step-by-step guide to cultural tourism planning, it is still a book that I will recommend to people engaging in the filed.
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