Ebook Download Consumer Behaviour: A European Perspective, by Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
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Consumer Behaviour: A European Perspective, by Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
Ebook Download Consumer Behaviour: A European Perspective, by Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data�to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
- Sales Rank: #1442550 in Books
- Published on: 2013-10-09
- Original language: English
- Number of items: 8
- Dimensions: 10.25" h x 7.50" w x 1.00" l, .0 pounds
- Binding: Paperback
- 672 pages
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